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Infoserve Group PLC wanted to build a customer relationship management platform capable of delivering near 100% availability for up to 500 sales agents, each making 150 calls a day to prospective new clients and gain the scalability to manage the 3,500 outbound campaigns. The challenge was to develop out-of-the-box so three data managers can rapidly create thousands of new campaigns each year at low cost. Infoserve Group PLC implemented Oracle Application Express, a Web-based, wizard-driven tool, for the rapid development of database-centric applications, free of charge to Oracle Database users and ensured a secure and stable development platform.
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