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Innovator in Pipeline Products and Services Launches Strong Global Web Presence

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Executive Summary

T.D. Williamson, Inc. (TDW), one of the world's leading providers of pipeline equipment and services, has long had a major international presence and a strong solution orientation, but the company's original website did not fully reflect that. Working with Microsoft Gold Certified Partner SpringPoint Technologies, TDW developed a new site based on Microsoft Office SharePoint Server 2007 that incorporates workflow-based content management, analytics, personalization, and support for multiple languages and locales. Compared with activity on the prior site, unique visitors on the new site have grown by a factor of 4 and page views by a factor of 25, and the request-for-quote abandonment rate has fallen from 80 percent to zero.

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