Project Management

Insurance Company Gains Competitive Edge, Increases Customer Base With CRM Solution

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Executive Summary

AEGON Religare Life Insurance, a new player in Indian insurance market, is dedicated to build a firm future, both for customers and employees by balancing a local approach with the power of an expanding global operation. A new entrant in the insurance industry, the company needed to target and capture significant market share. To help achieve its goal, the company required a robust, integrated customer relationship management solution. With help from Religare Technova, a Microsoft Certified Gold Partner, it opted to deploy Microsoft Dynamics CRM 4.0. The implementation has aligned the company's sales and customer services strategies. It has also resulted in increase in efficiency of business processes across branches.

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