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Bid4Spots hosts weekly online reverse auctions that enable advertisers to buy radio and cable TV advertising airtime at the last minute. The company has been doubling in size since its founding in 2005, but to continue to grow at the same rate, company executives saw that they needed more insight into customer preferences, the effectiveness of online advertising efforts, and activity in the sales pipeline. Bid4Spots engaged Infinity Info Systems to use Microsoft Dynamics CRM and its xRM development framework to evolve an integrated, multifaceted line of business solution. Now, Bid4Spots can capture and take action on information related to Google AdWord response, details about customer contacts, and marketing and sales activities.
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