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This global communications company in the United States provides unified communications solutions based on an IP business phone. Enterprises that sell products or services through business partners must carefully manage each sales opportunity, from the time they are aware of it until it is abandoned or converted into an order. This global communications company faced this challenge when it needed to integrate several cloud-based and on-premises applications, including the Siebel (Oracle) for CRM solution. The company chose IBM WebSphere Cast Iron Cloud integration, with built-in technology for integrating the Oracle CRM solution with other enterprise applications. The results of implementing IBM WebSphere were increased staff productivity by eliminating manual data entry, improved order processing accuracy by 95 percent and gained an audit trail.
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