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Archetype, an interactive technology solution provider, developed the Archetype Media Platform (AMP), which includes the AMP Editor, AMP Portal, AMP Manager, and AMP Analytics applications. The firm faced common challenges with scalability, time-consuming deployments, and high entry costs for its customers. Archetype migrated its existing AMP solution to the Windows Azure platform and developed additional components specifically to take advantage of the new system. The firm found it easy to develop for Windows Azure - which facilitates expeditious, direct deployment to the cloud through the Windows Azure portal - and it anticipates greater business and development agility as a result, promoting cost savings and more-timely response to customer needs.
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