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In 2009, Intuit launched the Intuit Partner Platform (IPP) to help developers build software-as-a-service applications that integrate with data in QuickBooks - the popular financial software. In 2010, to make it easier for IPP developers to create scalable cloud-based applications, Intuit combined IPP with the capabilities of the Windows Azure platform in a partnership with Microsoft. The company also released the Windows Azure Software Development Kit for the Intuit Partner Platform. Now, developers quickly produce applications using the familiar technology of the Windows Azure environment and market them to millions of customers through the Intuit App Center.
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