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As a leading financial institution in India and named by Forbes magazine as one of the best 50 companies in Asia Pacific, HDFC Bank is committed to leading the industry in terms of customer service. The challenge was to maintain bank's position as an industry-leader in innovative products and services by being the first in India to offer online third party transactions and to ensure protection of customers' private details from fraud attacks like Trojans and phishing. Bank deployed RSA Adaptive Authentication platform powered by the RSA Risk Engine enables risk-based authentication and fraud detection and RSA FraudAction service offers 24x7 monitoring and alerting to online security risks.
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