E-Commerce Investigate

Investment Firm Increases Sales Capacity With Web Meetings

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Executive Summary

Standard Life is a major asset management group headquartered in Edinburgh and operating across the globe. Their challenge is phone calls being used as primary method of outreach to intermediaries and effective, engaging sales tool needed to demonstrate new set of online services. They chose Cisco to overcome these challenges. They implemented Cisco WebEx. Cisco WebEx online meetings provide visual, interactive medium for reaching out to prospects and easy-to-use, web-based technology made deployment simple and smooth. The results of deploying Cisco were 20 percent of all sales presentations now given to more than one prospect at a time, five percent increase in sales capacity due to enhanced productivity and easy connectivity for frequent, dynamic interaction with customers.

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