Cloud Investigate

ISV Builds Cloud-Based Social Marketing Solution, Helps BMW Launch Two Model Lines

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Executive Summary

Based in Argentina, the Independent Software Vendor (ISV) Huddle Group offers consulting and custom development services for enterprise customers. When BMW Latin America asked Huddle Group to build an application to support a social media marketing campaign, the software developer wanted to develop a solution flexible enough to interoperate with any customer environment. Huddle Group used Windows Azure to build the HG Social Marketing Accelerator that supported a BMW marketing campaign on Facebook, and now it has developed an offering that can deliver more value to new and existing customers.

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