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Idea Entity wanted to pursue opportunities in the federal government sector, but with limited experience in federal contracting, the IT development and consulting firm found it difficult to penetrate many agencies. In 2011, Idea Entity joined the Microsoft Diversity Partner Initiative, earned four Microsoft Silver competencies, built new business relationships, and won a five-year federal contract worth up to US$5 million. Idea Entity registered to participate in the Microsoft Diversity Partner Initiative, a benefit of the Microsoft Partner Network that fosters the success of minority-owned and women-owned businesses by helping partners navigate and identify training, networking, sales, and marketing resources relevant for their business.
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