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Discussed in this case study is how CRM solution has increased sales productivity of P.H.Teknow by 10-15 percent. A complete IT solution, P.H.Teknow provides packaged legal software with installation, training, and debugging assistance. The company aims to improve its customer's experience and increase business efficiency with the growth in the local market. This paper talks about the Microsoft Dynamics CRM 4.0 solution that was designed with the guidance of Microsoft Gold Certified partner, Compusoft. This solution is used by the company to automate the generation of quotations and order forms, improve sales management, and save time and money. This paper mentions and discusses the advantages, features, and benefits of using CRM solution by the organization. It can noticeably reduce paper-based processes and streamlines customer-focused activity by saving all information in a single and reliable database. The paper states the fact that with the help of CRM, the organization is benefitting from online quotations and orders that lead to improved sales productivity. The automated workflows and extensive customization provide faster customer service. This cost-effective CRM solution provides a range of benefits including saving 40-60 percent of time, notifying customers about latest products, improving customer retention, and enhancing revenue. All information from Customer Data Analysis report can be recovered by a single click. Microsoft Dynamics CRM 4.0 solution mentioned and discussed in this case study has increased the volume of the company's business by 10 percent.
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