Business Intelligence

JCDecaux Gets A Boost For Its Billboards

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Executive Summary

JCDecaux, a world leader in outdoor advertising, is based in France. Their challenge is to define and integrate sales information from subdivisions in 45 countries, each with unique IT and data collection systems, and create a unified view of the company's global sales operations. CSC built a Web portal database complete with tools to generate standard and tailor-made reports, enabling better analysis and decision making. JCDecaux's new ability to gather, query and analyze sales data quickly has allowed it to respond to the global market, streamline its supply chain, and identify and replace low-revenue locations with more efficient poster networks.

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