Data Management

Just-in-Time Intelligence Helps Comic Relief Boost Donations 25% While Reducing Failure Risk

Download Now Free registration required

Executive Summary

Comic Relief wanted to calculate real-time online donations for broadcast during Red Nose Day 2009, a seven-hour, live, televised fundraising event and identify the clips that generate the highest emotional response from the public and result in high levels of donations so that they can be re-run throughout the event to maximize their impact. The challenge was to eliminate performance degradation risk to the Oracle Database 11g with Real Application Cluster used to process thousands of transactions per minute. Comic Relief ran Oracle Business Intelligence Enterprise Edition on Oracle Active Data Guard as a synchronized standby off-site database for continuous data mirroring, backup, and disaster recovery.

  • Format: PDF
  • Size: 0 KB