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KinCare is one of Australia's leading providers of in-home care and support services and has become one of the fastest growing community care services in Australia. The $2.5 billion in-home care market in Australia is very competitive. Privately run KinCare operates alongside, and competes with, many larger not-for-profit organizations. Existing scheduling solutions in the home-care sector did not come close to meeting KinCare's ambitious requirements. Jason Howie described the next steps, "We looked toward more commercialized industries with similar structures such as transport and logistics and selected three possible solution providers." One of the conclusions of the selection process was that the project would have far-reaching implications for the vast majority of employees.
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