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Korean Air is South Korea's national airline and its largest carrier. The global financial crisis has placed enormous pressure on the airline industry, with lower demand for domestic and international flights. Airlines must seek new ways to maintain market share and profitability in a shrinking market. Beginning in 2007, Korean Air set out to re-establish its data management system and install a tightly integrated business management platform. The airline selected a range of Oracle applications and technology to build its new infrastructure over a four-year timeframe. The modules implemented to date have helped Korean Air improve financial management, streamline purchasing processes, and make better use of facilities and aerospace resources.
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