Lamar Advertising Company Weathers Any Storm With Improved Business Continuity

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Executive Summary

Lamar Advertising Company, a Baton Rouge, LA-based organization specializing in billboards and interstate signs, wanted a reliable and dependable business continuity solution that improves failover capabilities, facilitates near-continuous periods of uptime, and enables business as usual throughout the storm seasons of "Hurricane alley." The company chose to implement a business continuity solution powered by Unisys SafeGuard 30m disaster recovery solution, Unisys ES7000 Enterprise Servers, and EMC CLARiiON storage systems. In addition to improving overall business continuance capabilities, increasing uptime, and expanding the recoverability of its business-critical data, Lamar successfully leveraged Unisys SafeGuard 30m to maintain company-wide operations in the wake of Hurricane Gustav, which devastated the Baton Rouge area in September of 2008.

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