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With the support of nearly one million members and partnerships with large public and private supporters, the nonprofit Arbor Day Foundation carries out its mission as the world's largest tree-planting organization. As the Foundation expanded, leaders recognized the need to replace its aging system with a flexible solution that the IT team could customize to manage interactions with an increasingly diverse group of supporting organizations. The Arbor Day Foundation opted to take advantage of the xRM application platform layer that underpins Microsoft Dynamics CRM to rapidly develop and deploy customized relational applications for its many conservation programs.
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