Large Telco Transforms Customer Service and Life-Cycle Management With Analytics
With tens of millions of subscribers and several billion calls a day, scale is a critical issue for this large telecommunications company. The company is adding several million new customers each month, and these customers are acquired and supported through more than one million retailers-more retail partners than many large companies have customers. A flexible platform that allows centralized management of information yet could deliver localized, targeted offers and services was essential. The telcom teamed with IBM to deliver the platform and analytics necessary for a complete information-led transformation. IBM has architected an end-to-end implementation model that allows the projects that are part of this information-led transformation to run successfully and in parallel.