Las Vegas Sands Increases Its Marketing Capabilities With Enterprise Data Platform

Las Vegas Sands Corp. needed a world-class enterprise data platform for a new destination resort in Singapore. After researching data warehouses, it chose the Microsoft SQL Server Fast Track Data Warehouse. Pretested HP hardware configurations sped deployment, and the solution offers access to integrated customer data, which helps the company target its marketing messages. High scalability prepares the company for further growth.

Provided by: Microsoft Topic: Big Data Date Added: Aug 2010 Format: WORD

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