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Leading Gym Jumps to Improve Customer Service and Marketing ROI Measurement

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Executive Summary

Les Mills has been New Zealand's leading gym since it was first established in 1968 by a New Zealand Olympian, Les Mills. With 10 clubs around the country and around 46,000 members, it is one of the largest gyms. More than 10,000 gyms worldwide also buy the licenses to use Les Mills Group Fitness classes. Les Mills wanted to give staff quicker access to member information, manage financials more efficiently and tailor marketing promotions more effectively - requiring a solution that ties everything together and is user friendly. Microsoft Dynamics CRM was implemented by Les Mills in order to allow more efficient and accurate contract and bill processing, and improved productivity, meaning the company can focus on its core business - fitness.

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