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Dansk Supermarked Gruppen (DSG) is the largest retail group in Denmark. It owns and operates several high-profile supermarket and "Hypermarket" chains under the Fotex, Bilka and NETTO brands, and employs 44,000 people across Europe. In 2009 Bilka decided to re-architect its e-commerce platform, and looked for technology that would best suit its needs. The company worked with Cactus Commerce, a specialist in dynamic, cross-channel B2C and B2B e-commerce solutions, to build the new site on the Microsoft Commerce Server 2007 platform. The new Bilka e-commerce site is far more nimble and easier for Bilka to maintain - it has also generated more traffic and greater product turnover.
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