IT Employment

Leading Independent Media Production and Distribution Company Leverages .tv Domain Name as a Catalyst for New Business Initiative

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Executive Summary

Entertainment Studios, Inc. produces and distributes television programs, as well as selling related advertising. The Los Angeles, California headquartered company is the largest independent producer/ distributor of first-run syndicated television programming for broadcast television stations in the country. The challenge was to create innovative branding strategy for launch of six new high-definition channels that reflect video-centric focus and availability across multiple platforms, to ensure that each channel name intuitively reflects its specific area of focus and can be immediately recognizable across all distribution platforms, etc. Entertainment Studios deployed VeriSign Domain Name Services.

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