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A leading Indian private bank, wanted to sustain high growth and increase its market share. Aware of the opportunity to use technology to differentiate its services and become the preferred financial services provider, the bank hired the company to devise an IT transformation strategy and roadmap. The authors worked closely with the business and IT stakeholders to analyze the existing IT landscape, including application. Based on the analysis, they identified the following gaps and bottlenecks: multiple business units operating in silos, leading to redundancies and poor business-IT alignment, lack of a single view of the customer and limited use of business analytics, resulting in poor analysis and delayed business decisions. They helped their client effectively use IT to create market differentiation and build sustainable competitive advantage.
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