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Reed Smith, one of the world's leading law firms, was challenged to maintain close relationships with clients as it and the number of its clients grew in a highly competitive legal market. A team in one office would not always know what teams in other offices were doing with the same client. To better coordinate teams around the world, Reed Smith deployed CRM4Legal, a Customer Relationship Management (CRM) system from Client Profiles, a Microsoft Gold Certified Partner. Using CRM4Legal, which is based on Microsoft Dynamics CRM 4.0, Reed Smith has improved the efficiency and effectiveness of its global client teams. Better, more holistic insight into client activities has naturally led to stronger, deeper client relationships.
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