Business Intelligence

Leading New Zealand Bank Improves Customer Confidence With VeriSign Extended Validation (EV) SSL Certificates

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Executive Summary

ASB Bank Limited in New Zealand, one of the most important things driving its online banking strategy is maintaining high levels of trust and making customers feel safe. The challenge was to find an easy, reliable way to show customers that ASB Bank's Web site is legitimate and protected, etc. Bank deployed VeriSign Extended Validation (EV) SSL Certificates.

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