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When it comes to arts, entertainment and sporting events, SISTIC is the place to go to get tickets for about 90 percent of events in Singapore. Operating since 1991, customers can buy tickets for their favourite events either via a telephone hotline, at any of its 28 authorised agents in Singapore, Malaysia and Indonesia, or on its real-time ticketing Web site. The challenge was to drive more customers to buy tickets online for their favourite events, to instill trust and ensure customers feel confident when making payments online and to find the right combination of usability and security. SISTIC deployed VeriSign Extended Validation SSL Certificates through which it added to its protection, online ticket sales have increased versus ticket sales using other ticketing channels.
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