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Lion Corporation is one of Japan's leading suppliers of consumer products such as shampoo, toothpaste, medicines, detergents, and pet food. The company focuses its E-commerce site on the elderly, who are often new to Internet shopping and especially concerned about divulging personal information. To help quell their fears, Lion adopted VeriSign Extended Validation (EV) SSL Certificates, which delivered 10% more conversions for users who saw the green bar.
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