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Lyse Energi AS wanted to grow from the utilities sector into the telecommunications sector by introducing new telecommunications products and gaining new customers and partners and organize necessary support functions to streamline order processing and product delivery processes. The challenge was to optimize dialogue with customers in connection with sales and services using a robust, scalable Customer Relationship Management (CRM) infrastructure. Lyse Energi AS increased order capacity and grew total sales by 34% from 2007 to 2008 without increasing staff and reduced the number of infrastructure-related inquiries to customer service by 10%.
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