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The customer is a major financial services institution with retail banking operations across Europe. Their challenges are lagged others in offering solutions on mobile phones, not following market transition in terms of technology or customer behavior and needs, existing mobile services were hard to use via basic mobile browsing and limited number of users as a result of these conditions. They chose Cisco to overcome these challenges. New mobile strategy developed as part of integrated multichannel framework, multiplatform "Killer functionalities" were defined, up-selling and cross-selling model identified as sustainable competitive advantage. The results of deploying Cisco were 300,000 active clients now using mobile banking, 30,000 downloads in first week and 7,000 transactions per month over mobile channel in first months.
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