Data Management

Major Trucker Moves to New CRM System, Recovers Up to $350,000 in Lost-Opportunity Costs

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Executive Summary

U.S. Xpress Enterprises is a leading trucking company in the United States with US$1.6 billion in annual revenue. With growth through acquisition, U.S. Xpress Enterprises relied on multiple IT systems and lacked visibility into its nationwide operation and affiliate companies. To solve this, the company established a data warehouse and implemented Microsoft Dynamics CRM to provide companywide access to that information and to facilitate end-to-end business processes across strategic planning, bidding, sales, and marketing. Now, with Microsoft Dynamics CRM in place, U.S. Xpress Enterprises has streamlined preparation for sales calls, enabling the company to recover as much as $350,000 a year in lost-opportunity costs.

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