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One of the world's foremost credit card companies had experienced global changes to its reward program and associated expansion of its data spanning across 50 databases, making updates and changes extremely difficult and slow. The impact of this data creep was that the rewards program became extremely rigid as IT could no longer respond to changing business needs. To get the situation back under control and make IT responsive to the changing and growing business requirements of the rewards program, the decision was made to recentralize the common reference data back into a single master database. The company deployed IBM InfoSphere Discovery software to accelerate the process of data map discovery.
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