IT Employment

Manufacturer Strengthens Customer Relationships and Saves U.S.$30,000 a Year

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Executive Summary

Tower Semiconductor employees held customer and sales information in disparate systems, making it difficult to monitor projects and measure market demand. Working with Microsoft Gold Certified Partner Advantech, the company deployed Microsoft Dynamics CRM version 4.0. This integrates with existing systems, and offers clear, accurate data to help users manage project life cycles, make smart business decisions, and enhance customer support.

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