Software

Marketing Consultancy Reaps Rewards From Genuine Software

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Executive Summary

Dynamic, Creative & Resourceful Marketing (DCR Marketing) is a marketing management and fulfilment agency based in Kuala Lumpur, Malaysia. DCR Marketing wanted to ensure that it met copyright laws by acquiring licensed software, as well as improving productivity and work processes by deploying a comprehensive office productivity suite. DCR Marketing partnered with Technode Solutions to purchase and deploy Windows XP and the 2007 Microsoft Office System. The company has recognized a number of benefits from purchasing genuine software. DCR Marketing now has peace of mind, access to software updates and ongoing improvements for security, and the company acts as a role model for staff in performing and valuing ethical business behaviour. The software has helped staff become more productive through calendar, scheduling and file sharing capabilities.

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