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Aisle7 is a wellness marketing company that helps some of the biggest food and vitamin retailers market health and wellness products more effectively. To lower its operating costs and speed new product development, Aisle7 replaced its VMware virtualization infrastructure with one based on Windows Server 2012 Datacenter and Hyper-V technology. The company gained access to a wealth of features that would have cost thousands of dollars extra from VMware and will allow it to delay a US$30,000 storage expense - a massive cash-flow benefit for the firm. Aisle7 used Microsoft System Center 2012 to create a self-service portal that developers use to provision their own server resources, which speeds new-product development.
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