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Marketing Giant McCann Worldgroup Streamlines Search and Collaboration

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Executive Summary

McCann Worldgroup, one of the world's largest marketing communications companies, spans 130 countries and represents the world's leading global marketers. McCann needed an easier way to find people and expertise within its seven separate business units, and it wanted to search and share content across the many networks that it had built for clients, business units, and locations. Using the search, portal, and content management capabilities in Microsoft Office SharePoint Server 2007, McCann enhanced both its internal and client communications sites and implemented new search solutions across the enterprise. Now McCann Worldgroup is providing its various business groups, project teams, partners, and clients with solutions to collaborate more effectively, find and share content more easily, and manage workflows more productively.

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