Massive Gets Tinactin Off the Sidelines and Into the Game

Tinactin needed to build consideration, and perception for Tinactin's anti-fungal product as the best and most powerful medicine for athlete's foot. To master these challenges Massive designed and executed a multi-title in-game advertising campaign and then surveyed gamers in select titles, including NBA Live 08, to determine the campaign's effectiveness in driving key brand metrics for Tinactin. The campaign created double-digit increases in aided awareness, brand rating, and brand purchase consideration for Tinactin among gamers who saw the ads.

Provided by: Microsoft Topic: Developer Date Added: Dec 2009 Format: PDF

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