Massive In-Game Ads Catapult Favorability for Fox's Jumper DVD

Date Added: Dec 2009
Format: PDF

Fox objective was to promote the DVD release for the blockbuster movie Jumper to an audience of young male movie enthusiasts to increase awareness of the DVD release and drive purchase intent. To master these challenges Massive designed and executed a multi-title, multi-creative, time-sensitive, in-game advertising campaign with "Pre-order" and "Buy now" messaging, and then surveyed gamers in select titles, including Skate to determine the campaign's effectiveness in driving key brand metrics.