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Matrix: Web Company Delivers Search-Driven User Experience to Around 8,100 Internet Sites

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Executive Summary

Matrix - the internet company for Telecom Italia - focuses on technology and digital marketing. It delivers Virgilio.it, which provides news, music, email, and video services to around 15 million users a month, as well as around 8,100 local websites for towns in Italy. In a highly competitive environment, Matrix wanted to improve customer experience, support more sophisticated marketing initiatives and cross selling, and drive users to revenue-generating sites. In 2004, Matrix began using FAST Enterprise Search Platform - now owned by Microsoft - and has subsequently enhanced the environment with Bing Maps and Microsoft FAST Search Server 2010 for Internet Business.

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