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Traditionally a provider of corporate travel and inbound travel services, Mercury Travels has expanded its business since 2007 to become a one-stop travel shop. The company now has a comprehensive portfolio of travel-related services that includes outbound and inbound holidays, corporate travel management, foreign exchange, and travel insurance. Mercury Travels needed a customer relationship management system to help staff manage customers who were dealing with its outbound travel business to book international holidays. In mid-2008, the company engaged Oracle Certified Partner CRM IT (India) to deploy Oracle CRM On Demand. The Web-based solution allows staff to build profiles on individual customers to speed up consultation times, cut operating costs, and improve customer service levels.
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