Microsoft Advertising Partners With Universal Studios to Create Explosive Digital Campaign for Public Enemies

Date Added: Oct 2009
Format: PDF

On July 1st, Johnny Depp took to the large screen as most-wanted bank robber John Dillinger in Universal Studio's Public Enemies. The action-packed, historical film features the adversarial relationship between Dillinger and FBI agent Melvin Purvis, played by Christian Bale. Despite Public Enemies' star-studded cast, Universal Studios recognized that reaching action and thriller fans amidst a competitive summer blockbuster season would be no easy feat. Universal Studios partnered with Microsoft Advertising to create an online campaign that effectively broke through the clutter to connect with the right audience for Public Enemies.