Date Added: May 2010
The housing industry's leading giant Hanley Wood has a powerful yet easy to use analytic platform for all their real estate needs. Expansion at the right time writes the success story of a company especially if they have to use the web based services consistently. This case study talks about how Hanley Wood incorporated their new flagship product released by Microsoft and called Housing Intelligence Pro. It covers the entire real estate development cycle in just one platform. They envisioned a successful Business Intelligence (BI) solution to cover the problem they had. They had trouble covering the entire real estate market because of lack of market statistics that could help them in the field of attending customer queries. They also wanted to redefine the housing industry to answer all the critical market questions and dreamt of combing both public and proprietary information. Hanley Wood realized that their clients were getting either insufficient or incorrect answers which affected the housing industry as a whole. With the help of this sensible business solution Hanley Wood was able to bring out a platform that conformed to all standards in the industry and sought to study the market in an in-depth way. The huge demand and supply spectrum was cleverly observed and conclusions were reached which helped the customers find the best in the market. All this and more were achieved by subscribing to just one web application called Housing Intelligence Pro.