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Microsoft Certification Translates Into Customer and Partner Value: Microsoft Partners Worldwide Use Certification to Support Customers and Compete More Effectively

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Executive Summary

Microsoft technology partners across the globe leverage Microsoft Certification strategically to demonstrate their commitment to deliver the best possible customer value and compete with greater impact. In doing so, these partners connect the most valuable employees with the companies that need them, attract and retain highly qualified team members, and boost customer service delivery levels. Although the benefits of Microsoft Certification seem intuitively apparent, especially for individual technology professionals, the findings of market researchers and analysts offered evidence for the relevance of Microsoft Certification and technical and professional certifications in general.

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