Business Intelligence

Microsoft Expects to Cut Time-to-Market for New License Offerings by 67 Percent

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Executive Summary

Microsoft faces the unenviable task of maintaining more than 8 million price points, given the variety of programs, quantities, countries, currencies, and other variables by which it licenses its products. Its system for doing so has constrained the company's ability to bring new pricing programs to market quickly and to manage the increasing scope and scale of the price points. So Microsoft is moving from a decentralized, static pricing model to a centralized, dynamic pricing model based on a service-oriented architecture. The new model provides Web service interfaces between a central pricing engine and the many pricing applications and portals serving the company's sales force, channel partners, and direct customers.

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