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Based in Redmond, Washington, Microsoft is a worldwide leader in software, services, and Internet technologies for personal and business computing. Microsoft's U.S. Small and Mid-market Solutions & Partners (SMS&P) group was unable to develop a comprehensive view of their marketing and sales lead pipeline, resulting in dropped leads and lost revenue. The group developed a "Subway" view of its marketing and sales pipeline using Microsoft Visio Professional 2010, which visually depicted the sales and marketing lead management process and dynamically integrated key performance data.
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