Software

Microsoft Uses Virtual Product Launch to Maximize Reach, Return on Investment

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Executive Summary

Microsoft, one of the world's leading software companies, wanted to achieve a high return on the investment it was making in launch events for the 2010 versions of some of its most notable products. The company decided to host a virtual launch event to reduce the need for more expensive in-person events. It used Microsoft SharePoint Server 2010 as the foundation for a source site, from which Microsoft can concurrently deploy 42 regional Web sites to showcase product demonstration sessions, discussions, and keynote events in streaming video, provide interaction with Microsoft employees, and deliver resource links to hundreds of thousands of viewers worldwide.

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