Project Management

Motor Vehicle Dealer Monitors Customer Performance in Seconds With CRM Tools

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Executive Summary

Borusan Manheim Turkey, which specialises in second-hand motor vehicle auctions and classified advertisement sales via the Web, wanted a business management system to monitor its sales representatives' performance and track customer behaviour. The company implemented Microsoft Dynamics CRM 4.0 Customer Relationship Management (CRM) software. As a result, customer performance data that previously took hours to research is available in seconds. The company expects a return on investment in just 18 months.

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