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With UPS innovations, this online retailer outfits shoppers with fast, easy service for a satisfying ride. Motorcycle Superstore, an online retailer of items for motorcycles, dirt bikes, ATVs and scooters, was seeking a competitive edge through superior customer service. When the company switched to UPS last year, account manager John Hanson suggested customer-friendly, UPS-provided services to enhance the customer experience. In its first year with UPS, Motorcycle Superstore improved its BizRate customer satisfaction rating several percentage points.
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