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Founded in 1974, Greek company Mouhalis SA supplies more than 5,000 small retail outlets - including kiosks and mini-markets - with a variety of goods, including tobacco products, telephone cards, food, snacks, and beverages. The company, which is a leader in its field, is widely viewed as a business bridge between producers and the small retail market. It needed to strengthen relationships with existing and prospective customers and provide managers with meaningful and actionable information to drive further growth. Mouhalis deployed Oracle's Siebel applications for customer relationship management, improving Mouhalis' analytic capabilities and driving more effective product-positioning campaigns.
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