Multitenant CRM Enables Rapid Deployment, Flexible Foundation for Field Sales Team

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Executive Summary

Facing rapid growth, U.S. Dynamics Field Sales needed a sales force automation tool that would map to the team's unique solution-selling process and drive adoption among sales staff. Working with Microsoft IT, U.S. Dynamics Field Sales deployed Microsoft Dynamics CRM and integrated it with its legacy customer relationship management system, providing the team with greater flexibility and an improved user experience, while laying the groundwork for enterprisewide adoption. With Microsoft Dynamics CRM as a service, Microsoft IT provides administration and support, enabling U.S. Dynamics Field Sales to benefit from a low total cost of ownership.

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